乐活族又称乐活生活、洛哈思主义、乐活,是一个西方传来的新兴生活型态族群,由音译LOHAS而来,LOHAS是英语Lifestyles of Health and Sustainability的缩写,意为以健康及自给自足的形态过生活,强调“健康、可持续的生活方式”。“健康、快乐,环保、可持续”是乐活的核心理念。他们关心生病的地球,也担心自己生病,他们吃健康的食品与有机蔬菜,穿天然材质棉麻衣物,利用二手家用品,骑自行车或步行,练瑜伽健身,听心灵音乐,注重个人成长,通过消费和衣食住行的生活实践,希望自己有活力。
乐活族的爱健康、地球的可持续性的生活方式席卷欧美日,渗透全球。“乐活族”这群人是乐观、包容的,他们通过消费、透过生活,支持环保、做好事,自我感觉好;他们身心健康,每个人也变得越来越靓丽、有活力。这个过程就是:Dogood、Feelgood、Lookgood(做好事,心情好,有活力)。在周围,渐渐地已然出现一些手工杂货店,其店强调的是“非大量制造”、“多样性”和“环保”,据一位小店主说,“我们不是单纯在卖产品,而是在经营人与人之间日常生活的情感。”
LOHAS is the acronym of "Lifestyle Of Health And Sustainability", referring to a group of people who are optimistic, understanding, caring about environment and health, and doing good and as well as feeling good. This concept originated in Britain in the middle of last century.
乐活族(LOHAS)是Lifestyle Of Health And Sustainability(健康及可持续的生活方式)的缩写形式,指的是一群乐观、善解人意、关爱环境和健康,行善并且以其为乐的人。这个概念在上世纪中叶的时候源于英国。
Commercially, LOHAS describes an integrated, rapidly growing market for goods and services that appeal to consumers who value health, the environment, social justice, personal development, and sustainable living.
从商业上来说,乐活族描绘了一个综合的、快速成长的商品和服务市场,那些珍视健康、环境、社会公正、个人发展以及可持续生存的消费者都会被吸引到这样的一个市场。
Beyond the categorization of consumers, the LOHAS "concept" is further divided into five sectors that represent the market within which products fall. They include: Sustainable Economy, Healthy Living, Alternative and Complementary Healthcare, Personal Development, and Eco-friendly Living
抛开消费者的分类不谈,根据乐活市场上产品的所属类别,乐活族的“概念”可以细分为五类。他们包括:可持续的经济、健康的生活、可选而互补的医疗、个人发展,以及生态友好型生活方式。
总而言之,“乐活”是一种环保理念,一种文化内涵,一种时代产物。它是一种贴近生活本源,自然、健康、精致的生活态度。
乐活族的爱健康、地球的可持续性的生活方式席卷欧美日,渗透全球。“乐活族”这群人是乐观、包容的,他们通过消费、透过生活,支持环保、做好事,自我感觉好;他们身心健康,每个人也变得越来越靓丽、有活力。这个过程就是:Dogood、Feelgood、Lookgood(做好事,心情好,有活力)。在周围,渐渐地已然出现一些手工杂货店,其店强调的是“非大量制造”、“多样性”和“环保”,据一位小店主说,“我们不是单纯在卖产品,而是在经营人与人之间日常生活的情感。”
LOHAS is the acronym of "Lifestyle Of Health And Sustainability", referring to a group of people who are optimistic, understanding, caring about environment and health, and doing good and as well as feeling good. This concept originated in Britain in the middle of last century.
乐活族(LOHAS)是Lifestyle Of Health And Sustainability(健康及可持续的生活方式)的缩写形式,指的是一群乐观、善解人意、关爱环境和健康,行善并且以其为乐的人。这个概念在上世纪中叶的时候源于英国。
Commercially, LOHAS describes an integrated, rapidly growing market for goods and services that appeal to consumers who value health, the environment, social justice, personal development, and sustainable living.
从商业上来说,乐活族描绘了一个综合的、快速成长的商品和服务市场,那些珍视健康、环境、社会公正、个人发展以及可持续生存的消费者都会被吸引到这样的一个市场。
Beyond the categorization of consumers, the LOHAS "concept" is further divided into five sectors that represent the market within which products fall. They include: Sustainable Economy, Healthy Living, Alternative and Complementary Healthcare, Personal Development, and Eco-friendly Living
抛开消费者的分类不谈,根据乐活市场上产品的所属类别,乐活族的“概念”可以细分为五类。他们包括:可持续的经济、健康的生活、可选而互补的医疗、个人发展,以及生态友好型生活方式。
总而言之,“乐活”是一种环保理念,一种文化内涵,一种时代产物。它是一种贴近生活本源,自然、健康、精致的生活态度。